Becoming An Athlete: A Personal Analysis

Wednesday, April 27, 2022 10:07:25 PM

Becoming An Athlete: A Personal Analysis

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Great, congratulations. Start featuring them more, but not just their sporting accomplishments. If you have not already, ask them what they are passionate about outside of their career. Then ask how they would like you to get involved to support their efforts and shine a light on their personalities. Similar to the recommendation given above for brands, start by looking internally at the causes that your employees are passionate about. That applies not just to the athletes on your payroll, but all of your employees, as well as your fans. A combination of athletes and non-athletes within your organisation, as well as your most passionate fans, all showcased together supporting a cause as a team, is going to be the most authentic way to have your efforts resonate positively to the outside world.

Did you make the list? Fantastic, congrats. Keep using your platform to show your personality and your passions outside of your career. Then, if you have not already, have your representatives do the research into what your social media fans are interested in. What brands do your fans love the most, across a multitude of categories? What music, movies and TV shows are they into?

What news outlets do they prefer? With some targeted research, you can find out exactly what will resonate with your social media following, which will help inform the potential sponsorships you should accept. Right there, Starbucks offers the potential for a fruitful partnership with Biles in the future, including the potential creative tone they could take in their campaigns as long as the previously mentioned internal due diligence exploration into authentically supporting a cause is taken by Starbucks. Are you an athlete that is not on the list, or a representative of one? Well, most athletes did not make the list either. The key question is, are you currently using your social platform to show your personality and speak out about what you are passionate about?

If yes, fantastic. Keep it up, but also find fellow athletes that are passionate about the same topics whether that be a cause, or simply a non-sports hobby , and if you do not already know them in real life, start a relationship with them on social media in a way that feels natural to you. If you are being true to yourself, your peers will appreciate your support and begin to reciprocate on your content.

The rising tide will lift all ships, with fans noticing and engaging to support, gaining more visibility for the entire group. This can lead to sponsorship opportunities that may not have come your way without the collective, organic social media relationships that you built. Finally, if you have not been using your social media platform to show your personality, start today. Nothing will make you more marketable in this day and age than giving the world a window into who you truly are outside of your day-to-day career as an athlete.

Do not force-fit a cause into your social media posts just because it is popular. Heed the previous advice for brands, consider what you are truly passionate about and start showcasing that side of you. It may just start with showing your family life, and then go from there with what feels natural. Ultimately, you will be rewarded with higher engagement and followership from the fanbase, who will enjoy learning more about who you are. This will naturally increase your marketability and lead to more opportunities down the line. But while you are debating with your colleagues whether you agree with a particular ranking or not, do not forget about the actionable insights that brand marketers, properties and athletes should be taking from this list.

Learn more at www. Athletes Brands Menu. Frank Gregory, social media intelligence practice lead at NorthStar Solutions Group, deep dives into this year's 50 Most Marketable Athletes list to consider what it tells us about marketability and how the list can be instructive for the industry. Posted: August 23 By: Frank Gregory. Female athletes to the fore The immediate observation that pops out is the number of female athletes in the top Watching the USWNT play is watching a true team performance, with multiple household names working in unison. They play the most popular in the world 62 per cent of the top 50 are soccer players. They are just as passionate and outspoken about social causes as they are for their sport and their fans follow suit, with an equal amount of passion about the same causes They use their platforms as a window into their personalities and family life, not just their career.

Athletes with purpose thrive as marketers This brings us neatly on to our second key insight. Being open on mental health is OK Related to this concept of openness and transparency is our third insight: it is clear that the world has embraced the need for open and honest dialogue about mental health. What does this all mean? What about rights holders? All coaches already do this to some extent. The best coaches do this to a deep level. Understanding an athlete gives a window into how to communicate, build an effective environment for them, assist them to build on their strengths and overcome their weaknesses. You might also enjoy another article about the movie The Blind Side that is a recent example of this point.

A primary role of any sports coach is also to help their athletes understand themselves better. When athletes understand themselves they are in a better position to self-assess and monitor their own performances. Having a deeper understanding of each of your athletes is not a difficult thing to do as there are non-confronting assessments which can give a coach and an athlete all the answers they need. Mental visualization is a key sport psychology skill that coaches can help their athletes develop. This may entail specific training sessions that practice mental visualization of the perfect execution of technique or practicing the race or game plan. It can also be as simple as a few minutes of visualization before practice commences.

Before a training session, coaches can ask their athletes to think about what it is they are about to do and then see themselves performing the training effectively. Visualization often requires an athlete to firstly relax, mentally focus on the present and then run through what is to be rehearsed in their mind. There is also a great deal of information available on this topic in books and on the internet. This is a great skill coaches can get great at and teach their athletes. Another sport psychology area that is relatively simple but vitally important is goal setting.

These are specific, measurable, attainable, relevant and time framed. Every successful athlete needs to set goals and then know to break these goals into smaller chunks. Coaches can keep their athletes on track by constantly having smaller goals to focus on each session that contribute to the more significant goals. Having these smaller goals also teaches narrow concentration skills and how to focus on the process rather than the outcome of a performance.

Again, there are numerous resources available on this topic. A coach can also use an effective feedback model combined with appropriate positive language. For example, when a coach tells their athlete what they are doing incorrectly, they must also explain how to fix the technical error. When the athlete attempts to fix the technique, the coach should positively encourage the athlete for their effort and to support them to train outside of their personal comfort zone. The final sport psychology concept to cover that coaches can teach their athletes is how to monitor their own self-talk.

Everyone talks to themselves. It is that voice now that is asking whether you talk to yourself! By asking your athletes to begin to notice their internal conversations and if they are positive or not, can help an athlete begin to change negative self-talk. Once again, becoming aware of these internal conversations is the first step towards changing them to be more positive and hence being able to create better performances. Sports coaches who have developed their own skills in the above areas, are the best qualified to teach their athletes these critical sport psychology skills to improve their performances. This way they are continuously reinforced during training and more effective on competition day.

Remember, the most critical contributor to athletic performance is the coach-athlete relationship. Dedicate time to develop these relationships to improve your sporting results. This starts with understanding yourself and your athletes. Winning a National Championship is not only an incredibly special feat; it is also very hard to do. So when you win a National Championship twice, you know that it is even better and even harder. Rio was always going to be an unfamiliar environment for many athletes. As such, it was going to be uncomfortable. And perhaps one of the biggest lessons to be learnt from the performances at Rio was that those athletes with the ability to best adapt to new situations and unexpected circumstances, achieved better results.

On this page we provide you with an introduction to the background and basic principles behind the DISC theory used in all Athlete Assessment profiles. You can use this basic understanding of the DISC theory to identify the styles in those around you and how best to work with different people. Please note this is a basic overview, for the most impactful improvement we recommend you take advantage of our DISC Profile Assessments. We are regularly asked about the different types of profiling, assessments, and other development tools available in sport and business and how they compare to our own use of the DISC Assessment.

The most critical element in choosing a tool for self-development is to assess what outcome you are trying to achieve. We are regularly asked about the different types of profiling, assessments and other development tools available…. Respected Sir…. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. We specialize in helping our clients create and sustain winning results One of the benefits of working with many different sporting teams each year is the insight we gain in what really makes the difference for sustained success.

We share our fundamental performance philosophies and some of the key models we use to achieve success — think of it as the how-to on performance.

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